Building what's New, Scaling what Lasts

I build teams and functions from scratch, scale what works, and drive growth at the intersection of Tech, Sustainability, and Go-To-Market strategy.

Sophie Bazzouni
10+

YEARS - IN THE TECH INDUSTRY

7

COUNTRIES - EXPERIENCE ACROSS BORDERS

5

LANGUAGES - CROSS-CULTURAL COMMUNICATION

Tech × Sustainability × Go-to-Market

I'm a people-focused builder working at the intersection of tech, sustainability, and go-to-market strategy. I've scaled and mentored teams across regions, launched global onboarding & enablement programs, and built account management functions from scratch. As a hands-on leader, I balance strategy with execution, working directly with customers while creating simple, scalable processes that drive long-term growth. I enjoy tackling complex challenges and turning them into practical solutions that deliver real results.

10+years

Driving post-sales growth in SaaS

Building lasting customer relationships, driving expansion revenue, and delivering clear business results across enterprise customers.

4+years

Leading and scaling teams across regions

Growing high-performing teams across regions, developing talent through coaching and mentorship, and building cultures of excellence.

4+years

Building functions from the ground up

Designing an account management function end-to-end, setting the strategy, playbooks, KPIs, and processes needed to scale a high-performing team.

Experience

Account Management Lead, Go-To-Market

2025-today

Carbonfact

Leading Account Management at the intersection of tech, sustainability, and go-to-market strategy. Building the function from the ground up while partnering hands-on with customers.

Own global NRR performance across renewals, downgrades, and expansion for 70 customers

Build processes and workflows to scale the AM function

Grew post-sales revenue to represent 10% of total ARR in 1 year

Manager of GTM Onboarding & Enablement

2022-2025

Adyen

Owned the design, launch, and global scale-up of Adyen's first go-to-market Onboarding & Enablement program, enabling 300+ AMs and CSMs through structured onboarding and continuous upskilling.

Designed and launched first GTM enablement program for post-sales

Scaled globally across 300+ team members

Increased win rates & product adoption through hands-on training & better strategic alignment with evolving business needs

Manager of Account Management

2019-2022

Adyen

Scaled Adyen's North America Account Management team 2× while directly managing and developing 8 Account Managers and driving hands-on results for the top 6 key regional customers.

Scaled team from 20 to 45 people

Generated $80M in net revenue across the team

Managed & mentored high-performing AMs, 2 of which became team leads

Senior Account Manager

2016-2019

Adyen

Owned and expanded strategic partnerships with Adyen's top-tier customers across Europe and North America, driving long-term growth and retention.

Owned €50M across key accounts

Expanded key accounts and drove revenue growth across regions through localised, market-specific strategies

Closed €5M in net revenue in a single deal

Impact by the numbers

Measurable outcomes from a decade of GTM experience

300+
AM & CSM onboarded & upskilled
GTM Onboarding & Enablement
$80M
Net revenue generated in expansion goals
North America AM team impact
AM team growth,from 20 to 45 people
North America AM team growth
€5M
Net revenue generated from a single deal
Strategic Account Management

What I like doing in my free time

When I'm not building teams or scaling go-to-market functions, you'll find me pursuing passions that keep me inspired and grounded.

Surfing

Surfing

Chasing waves teaches patience and timing - lessons that translate surprisingly well to business.

Writing Poetry

Writing Poetry

Finding the right words to capture moments and emotions - a creative outlet I nurture for storytelling.

Traveling

Traveling

Exploring new cultures and perspectives - every trip brings fresh insights and a broader worldview.

Let's connect

Interested in discussing GTM Strategy, Sustainability in Tech, or Mentorship? I'd love to hear from you.